On August 21, 2025, Mars e-Bank.com Inc. together with international semiconductor giant STMicroelectronics, held the 'Mars eSIM IoT' global launch event at the Hanlai Hotel in Kaohsiung, officially unveiling a next-generation communication solution that supports high-speed global internet and IoT applications. The grand event attracted numerous prominent political, business, industrial, and technology leaders to witness Taiwan's significant breakthrough in mobile communication and IoT.
Distinguished guests gathered at the meeting
Kaohsiung Deputy Mayor Lee Huai-jen, representing the city government, attended the event and commended local businesses for combining international technologies to launch innovative services covering the globe. He pointed out that this initiative will help enhance Kaohsiung's smart city competitiveness and bring new development opportunities to Taiwan's ICT industry. Liao Tai-hsiang, Director of the Economic Development Bureau of Kaohsiung City, also attended the event, hoping that this technology could promote transnational cooperation and further expand international business opportunities in southern cities.
From the industry perspective, Chuang Lien-hao, CEO of Mars Fortune Gold Mine, personally introduced the latest technology and application vision. He stated that Mars eSIM IoT, combining high-capacity chips and flexible services, allows Android phone users to enjoy an eSIM experience comparable to that of iPhones, and significantly reduces international roaming costs.
Thank you to our distinguished guests for attending the ribbon-cutting ceremony.
Mr. Lee Huai-Jen, Deputy Mayor of Kaohsiung City; Mr. Lin Fu-Nan, Consultant of the Mainland Affairs Council, Executive Yuan; Mr. Liao Tai-Hsiang, Director of the Economic Development Bureau of Kaohsiung City; Mr. Yeh Shou-Shan, Advisor to the President's Office of the Legislative Yuan; Mr. Hsiao Han-Chun, Chairman of the Farmers' Association of the Republic of China; Mr. Chuang Chi-Wang, Former Speaker of the Kaohsiung City Council; Mr. Chen Shui-Lin, Chairman of the Tainan City General Association; Mr. Tsai Chien-Hsing, Former Speaker of the Kaohsiung City Council; Mr. Huang Teng-Yi, Representative of STMicroelectronics; Mr. Kung Jui-Chang, President of Cheng Shiu University; Mr. Wang Chao-Hsiung, President of Shu-Te University of Science and Technology; Mr. Hung Wen, Chairman of Wanli Fu-Tian Pet Castle; Mr. Sun Teng-Yuan, Chairman of the National Computer Association of Taiwan; Mr. Tsai Chih-Liang, Chairman of the Electrical Appliances Commercial Association of the Republic of China.
Technological highlights and market potential
Mars eSIM IoT, powered by ST's high-security chip, boasts high capacity and expandable capabilities, supporting multiple telecom operators and low-Earth orbit satellite connections. Users can connect to over 226 countries and 700 telecom operators worldwide with a single SIM card, completing setup without replacing a physical SIM card, providing a convenient and cost-effective cross-border internet access solution. This technology not only meets personal mobile communication needs but can also be widely applied in smart home appliances, energy management, transportation, and industrial IoT, playing a crucial role in driving the development of the global IoT market.
Kaohsiung steps onto the global technology stage
A city government representative stated at the meeting that the local government will continue to support local businesses in collaborating with international partners to promote Kaohsiung as an innovation hub for the Internet of Things (IoT) and communication technologies. This product launch was not merely a showcase of a single product, but also symbolized the significant strategic positioning of Taiwanese companies in the global communications industry.
